Nuremberg, a modern city with half a million inhabitants, is located in the heart of one of the most important European high-tech regions and is the economic and cultural center for 3.5 million people in the metropolitan region. The historic townscape, an active cultural scene and the attractive countryside for leisure activities make Nuremberg a city worth living in. The business location stands out for its efficient infrastructure, attractive investment sites and its location in the center of the European markets. Local economic policy is characterized by clear and dependable guidelines.
The decisive parameters of our economic policy for safeguarding and promoting the economic power and competitiveness of the Nuremberg location are identified by the four “I’s”. The concept with its four modules of
is intended to systematically develop the location’s investment basis and general conditions. It contains effective short-term measures and long-term strategies aimed at improving flexibility, innovation capability and willingness to change in a situation of permanent structural change.
Location networking in the conurbation does not stop at local authority boundaries. The dialog between the local authorities in the region and local industry is an essential element of successful economic policy. It enables the development of new potential fields of action, improved use of financially limited room for maneuver and more vigorous representation of Nuremberg’s interests as a region at state, federal and EU level. The Nuremberg-Fürth-Erlangen-Schwabach Conference on Economic Affairs and the “Economic and Infrastructure Forum” of the Nuremberg Metropolitan Region have therefore been set up in Nuremberg as bodies for coordination and discussion of regional economic policy.
"Away from autocratic thinking and towards service orientation" is our vision for modern, future-oriented administration. The operating support unit RATHAUS DIREKT of the Office for Economic Development functions as central coordinating office and "guide service" for business customers of the city administration. RATHAUS DIREKT is your direct contact and stands for rapid processing of investment measures, from initial talks to location advice, offers of sites, and support during construction measures until the project is taken into operation.
RATHAUS DIREKT and the business promotion team offer you individual advice and fast help. Use our service!